2 Chainz and His Difference

2 Chainz recently released a video for his 3rd single - "I'm Different".  Although his popularity is controversial as many people would probably agree to disagree where his musical talents are concernced, one thing is for sure; art is controversial, and controversy sells art. In this video, 2 Chainz takes his viewers on a visual ride of challenge and provocation.  His video if filled with scenes of abnormality and difference (in the normalized sense).  He keeps his viewers in a state of watchfulness as he performs in a rather flamboyant outfit, different from other mainstream rappers (aside from Mr. West).  With scenes of "thugs" pulling over cops, topless car washes with women as the patrons, and a scantily clad old man as the worker/car washer, and oh did I mention he is riding down the street in a boat?! Yep.  Talk about pushing boundaries.

2 Chainz sure did show us that he's "different".  But aside from this being an entertaining piece, I think he and his team of directors did a decent job at creating something controversial while challenging societal norms and accepted behaviors.  Although his rapping talents are certainly debatable at times (whose aren't?) his video is a great spark for adding more controversy to his already started fire of fame.  Maybe he intended on this video to be thought-provoking and a medium for  critical discussion... or maybe he just did it to be different to sell more records.  Either way, I don't really know the motive, but I certainly don't mind the outcome. 

Pull up to the scene with my ceiling missing!